A team effort from the frank body marketing team. When 7-Eleven announced they’d made stepped into frank body's arena and released a coffee scrub, we jumped on the opportunity for a brand moment. The idea? If they’re releasing a coffee scrub, we’ll pretend to release a Slurpee-inspired body scrub; the Frurpee. Only $1 a litre. Our friendly fire drew the attention of media outlets including Marketing Mag,B&T and Broadsheet.
“Meet the Frurpee Scrub: frank body’s reinvention of the iconic (and dubious) Slurpee. Along with the proposed product, frank body also issued a cheeky taunt. “Scrubbing and slurping go hand in hand, don’t you think @7elevenaus?”” - Marketing Mag
“7-Eleven announced its grand leap into the beauty and fashion industry by releasing a coffee body scrub based on its invigorating and iconic $1 coffee. Unsurprisingly, not everyone was impressed.” - B&T