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Dream Club by Bed Threads

October 2022

Bed Threads needed compelling copy to launch and roll out their highly anticipated loyalty program, Dream Club. The brief was to draw inspiration from tarot cards, pique curiosity, and drive member sign-ups. 

Sprinkled with dreamy references and good fortune, it's the loyalty program that dreams are made of… literally.

Designer: Shannon Hansen

Copy Lead: Brittany Stewart
Agency: Willow & Blake

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